1. Key Organization Founder Denise Landers became a key contributor to
Entrepreneur Magazine’s website. Entrepreneur.com receives more than 4
million hits per month! Can you imagine the amount of business she receives
by getting her articles published on the site?
2. Technology expert Dan Kaplan had his best year in 29 years of
business. Dan’s referrals dried up to the point where he thought about
shutting down his business and entering early retirement. Now, because of
articles, he is known as the “distribution technology expert” and he is now
one of IBM’s top resellers!
3. Dr. Mark Hyman added article marketing and article submission to his
marketing mix – and hit the #2 spot on the New York Times Best Sellers List
4. With just 4 months of article marketing coaching, organizational
leadership consultant Skip Weisman received a new 25,000 consulting
5. By following the strategies in my online article marketing course,
Jason Dove published his book, “Crystal Reports Formulas Explained,” and
sent it from selling zero copies to being number one in its specialist chart
on Amazon. He secured a 95,000 euro contract and it allowed him to launch an
info product to share his expertise with others and generate a modest
Now I will admit that video is playing a huge role in internet marketing
today. YouTube has become one of the fastest growing sites on the Web. And,
people are slapping videos on sales pages instead of making prospects read a
10 to 12 page sales letter. But video marketing and article marketing should
go hand-in-hand. In fact, for every informative article you write, you
should be turning it into video and vice versa. Remember article marketing
is about getting the right messages to as many targeted prospects as
possible in as many ways as possible.
So I think it’s quite bizarre that people think article marketing is
dying. Newspapers still publish articles. All the big news sites are still
delivering news. The blogosphere is still growing and ezines are still one
of the best marketing tools. I bring in leads every single day from my
articles on top websites like About.com and SiteProNews.com. And, because
I’m posting articles on my LinkedIn group, I’ve seen my website traffic
increase by an additional 18% last month.
So where is the slow death?
I figure it’s because people equate article marketing with distributing
to ezinearticles.com, isnare.com,articledashboard.com, etc. With everyone
jumping on the bandwagon and many talking about Google slapping duplicate
content, the competition on the article directories has become fierce.
For me, article marketing is not dead…as I’ve never limited it to that.
Article marketing is using articles on your own site, contacting BIG and
targeted website/newsletter publishers directly and REALLY getting your
content out there, instead of just passively submitting to directories.
Use your articles to your advantage by re-using them in different and
7 Ways to Use Your Articles
- Turn your articles into press releases
- You should be blogging every day. And, these blog posts should be
automatically posted on your Facebook fanpages, LinkedIn profile and to
your Twitter account.
- Develop an e-course. You can write a series of articles that you can
distribute as an e-course. An e-course, or course by email, is typically
a brief lesson sent over several days or weeks. This type of course a
very simple way to give away some of what you know so that people get a
taste of what it would be like to work with you. You can sell your
e-course. Or give it away for free as a marketing promotional tool.
- Create an online publication like HealthyWealthynWise.com,
SmallBusinessCEOMagazine.com and InternetMarketingTNT.com!
- For every article you write, create a video and podcast. Now, submit
your articles, videos and podcasts to the top websites, ezines, video
and podcast directories.
- Create your own Facebook fan page and LinkedIn group. Every article
I write for my blog and for article submission, I link to it in my
article marketing group and fanpage. As of this writing, my Google
Analytics shows an 18% increase in website traffic due to my LinkedIn
group and a 5% increase in website traffic due to my Facebook efforts.
- Dominate your niche with your very own resource and article
directory. With this directory, you can promote your products, affiliate
products or both! You can use your content and ask others to submit
their content. You can even make it a reviews site and have others rate
products, services and your articles. Make sure you put Adsense on every
page. And, do not forget to sell advertising space.
Now I Will Also Admit That Article Marketing Is Not What It Used to
No longer can you submit an article to thousands of article directories
and expect the traffic to come pouring in! Whether you're just starting out
in article marketing, or you already run an article marketing campaign, you
have to learn how it should be done in today's world if you want it to
succeed. Over the last couple of years, article marketing and article
submission has evolved into a tactical marketing strategy that must be
executed properly in order to realize it's full potential.
That’s where my “6 Module Online Article Marketing" course comes in. This
course shares this information with you in a simple-to-understand,
easy-to-read way. It works today, consistently and for any niche imaginable.
I invite you to grab more information on this article marketing course at:
About the Author:
Article marketing expert Eric Gruber creates online marketplace
opportunities for authors, internet marketers and small business owners who
want more website traffic, prospects and profits. Now you can get started
with article marketing fast with Eric’s free instant article writing
templates that will help you write articles in 30 minutes or less. Grab them